Carrefour – Agent Sharp

THE ASK

Carrefour distinguishes itself from the competitors on the market with relatively low prices, but the consumers had the insight that the low prices at Carrefour were only during the certain dates – when there was sales, and not all the time. Out task was to communicate the fact, that Carrefour has the low prices ALL THE TIME.

THE IDEA

To communicate that Carrefour always has low prices, we’ve created a new Platform for Carrefour that was based on a character, Secret agent Sharp, who has been hired by competition to investigate Carrefour.

THE EXECUTION

We have shoot video spots featuring Agent sharp, who was trying to investigate Carrefour, but failing every time, because he could never find high prices there. We’ve spread the spots in the digital, TV, etc. and reached quite a lot of consumers, changing their insight about the prices in Carrefour.