Hrusteam

THE ASK

1. Refresh HT communication with driving TOM via association with Break consumption occasions

2. Get our TA to perceive HT as modern crisp breads

3. New tastes introduction and focus on tastes variety

THE IDEA

Local content for social media was developed to refresh HT communication and create association with break consumption occasions.

Full digital strategy was developed with focus on:

1. Always-on approach

2. Defined targeting approach in order not to compete for the same target among the client brands & increase quality KPIs by personalisation

3. Strong focus on Paid Social and correct balance between reach / engagement optimisation

4. Focus on OLV during main campaign activation

THE EXECUTION

90% target reach in digital with 2+weekly frequency.

High ER and community positive score.

Optimized CPM / CPE due to correct defined targeting approach and channel split optimisation