Chveni Supra

The Brief

The brand “Chveni supra” had an obsolete packaging and needed to get renewed and become more youthful while also keeping a strong link with Georgian culture.

Creative Idea

We chose the concept of Georgian Supra as the main source of our inspiration and built new branding around it with the message – “traditionally tasty”.

Creative execution

Alongside the new branding and design of the pack- aging, we changed the fonts, the logo, brand platform and main message, all answering our concept.

We spread the new branding on every channel – digital, OOH, TV, with a new brand ambassador as a face of the campaign and resulted in a quite successful launch with lots of positive feedback from the consumers.