Soflis Nobati - Granny of Georgia

THE ASK

We were tasked with building the brand love and finding a way to distinguish SOFLIS NOBATI from competitors online. The challenge SOFLIS NOBATI provides customers with high-quality dairy products. People were aware of the quality of the products but did not feel a strong emotional connection with the brand.

When the pandemics hit Georgia, culinary videos became the new mainstream on social media. While before, only food brands produced food content, now everyone was posting how to cook at home, including insurance companies and banks. How could we promote our product without blending in with the crowd?

THE INSIGHT

SOFLI'S NOBATI is providing care and nourishment to customers as their beloved grannies would.

THE PLAN

SOFLIS NOBATI is the granny of a big family, entire Georgia. We came up with a title for the campaign, "Granny of Georgia" and started to draw similarities to how people feel about their grannies with SOFLIS NOBATI. First, we started with a teaser, asking people to share their favorite stories about their grannies; some of our favorite influencers participated in sharing the challenge online. Afterward, we selected the most touching of the stories and produced heart-warming videos to be shared online. Each video featured the main character going to visit their granny, remembering their favorite dishes grannies made for them when they were kids and recreating them with SOFLIS NOBATI's products. In the end, it said Granny of Georgia, tasty like at grannies to really bring the point at home. We developed a unique visual style for the campaign making our posts, stories, and videos easily distinguishable from anyone else's.

THE RESULT

The campaign had a high engagement, and our page was flooded with positive comments. Our Facebook page rating has improved from all the love coming from customers. In the end, we managed to showcase SOFLIS NOBATI for what it is, a "Granny of Georgia”