Doritos Streetart

THE BRIEF

Doritos was introduced on Georgian market in 2012, but till 2020 had no brand communication in media. Doritos wanted to position itself as a bold and young brand, associated with extraordinary, courageous, creative and daring activities.

THE PLAN

To achieve that, we partnered with the street art community "Niko" and created ​a very special campaign, tailored to the target audience.

To spread the word about this unique collaboration, we had targeted campaign in social media, partnership with Tbilisi State Academy of Arts and influencing marketing.

THE RESULT

As the result of the campaign, we got 2MM impressions in digital, 212 K engagements and 650K reach. Doritos showed exponential growth vs all AOP targets.

But the most important - Doritos became correlated with the young and bold generation of Georgia.