Predator Thronos
THE BRIEF
Acer introduced Predator Thronos, the ultimate in-home gaming battle station, in 2018 globally.
In 2021, Saatchi&Saatchi Digital was tasked with showcasing stunning qualities of the newer model of Predator Thronos and introducing it to the Georgian audience in a creative and memorable way. And so, our team embarked on a journey of solving this digital challenge.
THE PLAN
To achieve the goal, stated in the brief, we collaborated with Georgian influencer Giorgi Danelia. We put together a one-of-a-kind Predator brand corner at one of the computer stores in Tbilisi - something that you’d expect to see at global tech and gaming conference/fair, not a regular store. We created the perfect gaming atmosphere, built entirely around Thronos and ideal for pulling all-nighter sessions (since every self-respecting gamer has countless stories of those). To make the setting even more relevant to current events, we tied this activity to the 9 PM curfew that was set in Georgia at the time, due to the pandemic.
THE EXECUTION
According to the scenario, Giorgi and his friends are driving around Tbilisi, shooting a vlog, when he remembers that they’re driving near the store, where Predator Thronos is displayed. It’s almost curfew, so they go into the store and stay there all night, taking turns at playing different, games and even competing against each other. Giorgi talks about all the different features of Thronos, showing and testing them at the same time - what it can do, how it can create an unforgettable and absolutely unparalleled gaming experience. In addition to Thronos, Giorgi mentions Helios 700, as a more ‘portable alternative’ for gaming.
As a bonus, Giorgi announces Predator Watch giveaway, turning the video into a combination of a vlog, tech review and a contest, which makes it even more interesting and engaging for the audience. Great video quality, stunning B-roll and closeups, tied with the idea that even curfew is nothing to worry about with Thronos - all this helped us achieve the results we were aiming for, even more effectively.
THE RESULT
As the result of the campaign, video got more than 1.5 million impressions, 165k views, 6.2k comments, hitting all the relevant KPIs.