Lays Movies
THE ASK
Launch Lay’s Movies 3.0 on Georgian market and introduce the idea that watching movies is always better with Lay’s
THE CHALLENGE
We could not use popular local website for movies stream because of copyright and license issues, so we needed to come up with the idea how overcome this obstacle and still reach our target audience via relevant digital channels.
THE INSIGHT
The campaign was launched in May’2020 during lockdown, when TikTok became #1 downloaded app in Georgia for the first time
Influencing marketing is on fire in Georgia, thus still being underestimated by brands and not used in the most creative way.
THE CAMPAIGN
We chose 4 influencers, who are not just popular but also content-creators and know how to take the best from TikTok!
We launched new TikTok Challenge in which our influencers recreated their favorite movie scenes and asked their followers to guess the movie.
THE RESULT
The results were beyond all expectations! Just within one month we got more than 1.2 Mln views, 60 000 likes, almost 400 shares and 700 comments! And all this with the lowest CPV and CPE we ever saw on the market!