Doritos
THE ASK
Build Brand Icon with relevant Media Support in digital
Establish Doritos functional fundamentals (crunch; bold flavors, triangle shape)
Build Brand emotional connection
THE CAMPAIGN
We have created Edgy & fun local Content for Social Media within the brand territory #forthebold while making focus on Doritos Iconic Shape, Boldness & Humor
Digital strategy was built on the following:
Always-on approach
Defined targeting approach in order not to compete for the same target among the client brands & increase quality KPIs by personalisation
Strong focus on Paid Social and correct balance between reach / engagement optimisation
Focus on OLV during main campaign activation
THE RESULTS
85% target reach in digital with 2+weekly frequency
Remarkably high ER and community positive score
Optimised CPM / CPE due to correct defined targeting approach and optimisation
Optimised and increased VR due to including in split animated stories