Wolt - Christmas Campaign

THE BRIEF

During Covid-19 Pandemic, Wolt decided to help costumers avoid crowded shops and take care of Christmas gifts shopping.

THE CHALLENGE

Pandemic brought a lot of anxieties. The lockdown during Christmas time made situation even more depressing.
The messages to stay home were getting increasingly hostile reactions.

Our challenge was to come up with cheerful concept which would urge people to stay home without actually saying it.

THE INSIGHT

Risk groups should be protected and isolated during pandemic. That includes elderly Santa.

THE PLAN

We came up with the message: “Santa is in risk group, Wolt will help to bring the gifts”.

Even most cynical people would love protect Santa. We produced heartwarming animated video and delivered message throughout multiple platforms.